Email Writing Tips for Fundraising

Here’s a great way to raise a lot of money in a short period of time. Participants have raised tons using email-writing campaigns. Six weeks prior to the Parkway Run & Walk, set aside an hour or two one day and you can have it all done.

Compose a quick email.

Write as if you are sending the email individually to a close friend. Include a preface that, as a friend, you thought they would be interested in childhood cancer research and care.

Balance fact with feeling.

Include what the Parkway Run & Walk is (fact); why you are involved/what it means to you (feeling); remind them to seek a company gift match if their employer offers that benefit (fact).

Early on, make the “ask.”

Don’t limit your donors, but ask for a specific range. Ask for “$10, $20, $50 or whatever your budget will allow.” Give a deadline for response. People tend to respond when there is a sense of urgency. Make sure to include a link to your personal fundraising page and a photo.

Send it to EVERYONE you know!

Make sure you blind copy (bcc) all recipients. They don’t need to know who else is receiving your note.