Fundraising Tips
Social Media
Utilizing social media is an easy and effective way to fundraise. Share your story and fundraising page link via Facebook, Instagram, X (formerly Twitter) and LinkedIn, and don’t forget to use #CHOPParkwayRun.
Create a Facebook Fundraiser
On average, a participant raises 3 times more when creating a Facebook fundraiser!
Create Instagram Stories
Download or screenshot any of the below templates to share via your story. Use our stickers – search “Parkway Run” in the gifs tab of your story. Link your fundraising page to your story.
Create a T-shirt Fundraiser Through Bonfire
CHOP has partnered with Bonfire to give participants a free and fun way to fundraise for your Parkway Run team! Teams and individuals can design and sell their own shirts. After your T-shirt fundraiser ends, 100% of the proceeds will be added to your DonorDrive fundraising page.
Download the DonorDrive Mobile Fundraising App
Our goal is to make fundraising simple and easy for you! Download the DonorDrive App via Apple Store or Google Play. See your fundraising goals, thank your supporters, and stay up to date with the latest updates right from your phone.
QR codes
Create a QR code linked to your fundraising page.
Follow + Tag
Use hashtags to CHOP’s official social media accounts in your posts:
Facebook – CHOP
Instagram – @childrensphila
X (formerly Twitter) – @childrensphila
LinkedIn – CHOP
Templates / Samples
Social Media Posts, Texts and Emails
Whether asking for donations, recruiting potential members to your team, or thanking your supporters we have sample communications within the 3 sections below to help get you started:
Donations
Social Media Posts
Texts
Please join me in supporting the CHOP Parkway Run & Walk by donating to my fundraising page. Together, we will conquer childhood cancer!
CHOP is on the cusp of life-changing discoveries for kids with cancer [like me/my daughter/son]. Support me and help accelerate this important research.
I am joining the CHOP Parkway Run & Walk this September to raise funds for childhood cancer. Please donate and help me reach my fundraising goal!
Emails
Subject: Support my fight for a cure!
Hi friend,
The time for breakthroughs is now. Children’s Hospital of Philadelphia (CHOP) is on the cusp of discovering new treatments and cures that will transform the lives of children with cancer in Philadelphia and across the world. I am raising money because I want to make that goal a reality. Help me fuel breakthrough cancer research and care for [kids like me/name of patient]. I am participating in the Parkway Run & Walk to support CHOP and I want to personally invite you to support me as I work toward my fundraising goal of [goal amount].
Together, we will conquer childhood cancer!
Subject: Help Me Reach My Goal
Hi friend,
In case you missed it, I wanted to send you a quick note to let you know that I’m joining CHOP’s Parkway Run & Walk in September to support kids like [me/patient name] with cancer at Children’s Hospital of Philadelphia. This cause is very important and special to me. I hope you will consider supporting me in my efforts. Click [here] to donate now.
Recruitment
Social Media Posts
Texts
I’m joining the Parkway Run & Walk this September to support childhood cancer research at CHOP, and I want you to join my team!!
I need your help! Join my Parkway Run & Walk team and together we can change the lives of kids with cancer at CHOP!
Emails
Subject: Join My Team
Hi friend,
I am excited to share that I am joining the Parkway Run & Walk in support of Children’s Hospital of Philadelphia (CHOP) this September. I wanted to ask you personally to consider joining my team, [team name], in support of CHOP as we help conquer childhood cancer. The life-changing research at CHOP is impacting children living in Philadelphia and around the world. These children need our help – click [here] to register.
Subject: Register for [Team Name]
Hi friend,
I need your help! We are looking for more people to join my Parkway Run & Walk team and I immediately thought of you. Sign up today and together we can conquer childhood cancer! Click [here] to register.
Thank You
Social Media Posts
Texts
Thanks so much for supporting my Parkway Run & Walk journey! You are making a true impact on the kids with cancer at CHOP.
Thank you for joining my team at the Parkway Run & Walk! You’re helping researchers get one step closer to new treatments and cures for childhood cancer!
Emails
Subject: Thank You for Supporting Me!
Dear friend,
Thank you so much for supporting me with your generous donation to Children’s Hospital of Philadelphia’s Parkway Run & Walk! I greatly appreciate your gift. Many employers sponsor matching gift programs and will match any charitable contributions made by their employees. You can contact your human resources department to see if your gift can be matched to maximize the impact of your donation.
Together, we will conquer childhood cancer.
Subject: Thanks so much!
Dear friend,
Thank you for your generous support of my Parkway Run & Walk efforts to bring CHOP one step closer to new cures for cancer. As you know, this is a mission very close to my heart, so your support truly means the world. Many employers sponsor matching gift programs and will match any charitable contributions made by their employees. You can contact your human resources department to see if your gift can be matched to maximize the impact of your donation.
Thank you, thank you, thank you!
Logos
The Parkway Run & Walk logo is available for use by participating teams seeking to bolster their fundraising efforts. Logos may be used on team T-shirts, social media posts and print materials. If you have any questions, please contact parkwayrun@chop.edu BEFORE USE.
The Parkway Run & Walk logo should always be used as shown. Do not modify the color, logo, font, symbol or text lock-up.
