Fundraising Tips

Thanks for joining us at the Parkway Run & Walk, presented by Citadel! To help you make the most of your participation — and raise funds for cutting-edge pediatric cancer research and care at Children’s Hospital of Philadelphia (CHOP) — we’ve compiled some resources you can use to help kids. Please share this page with your teammates!

Share Your Why

Make your personal fundraising page personal! Tell family and friends why you are raising funds for the CHOP Cancer Center. Earn 10 bonus miles when you customize your page!


Donate to your team to kick off your fundraising – it doesn’t matter the amount. Statistics show individuals are more likely to donate when they see others have given!


Do you have friends or family who don’t check their email often? Try sending a text message with your fundraising page URL and a fun photo or video!


Check with your HR department to see if your employer will match employee donations or search our matching gifts directory for your company name.


Encourage friends to join your team or make a donation. The more people who join your team and fundraise will help to reach a broader network.


Share your stories and fundraising strategies. See our Create Your Own Fundraiser page or download our Guide for Team Fundraising.


Facebook Fundraisers are a fast and simple way to expand your fundraising through your Facebook page. Log in to your event fundraising portal and select “create a Facebook Fundraiser” to get started!


Don’t be afraid to ask everyone to support you! What about your co-workers? Your relatives? Your neighbors? See Fundraising in 7 Days for more ideas.


You may be surprised at the support you’ll receive from a Facebook post, tweet or Instagram photo or story. Share your personal fundraising page or download a fundraising bib, personalize it and share on social media. Make sure you use the hashtag #ParkwayRun.


Send individual emails to each of your family and friends. Tip: Remember to be specific when asking for a donation! See our Email Writing Tips.


Thank You, You and YOU!

Remember to thank ALL of your donors, because without them, CHOP would not be the hospital it is today. Tag your donors on social media and recognize them publicly for helping you and your team.

Social Media Tips

Using social media to raise funds can be easy, effective and fun! Get your friends and family involved — and raise more money for breakthrough cancer research — by following the simple tips below.

Recognize Supporters

Give your supporters a shout out with a tag or @mention! This can encourage others to donate while also showing your appreciation. You can also thank people through direct messages.

Link to Us!

Even though some posts will be more donation-focused than others, always give people the opportunity to learn more about pediatric cancer research and donate using your personal URL. Looking for your URL? Email for assistance.

Use hashtags

Use #ParkwayRun and #ForBreakthroughs in your posts to make it easy for friends to follow your fundraising progress.

Tag us

Tag @Children’s Hospital of Philadelphia on Facebook, @ChildrensPhila on Twitter, or @ChildrensPhila on Instagram so we can follow along.

Instagram Resources

Utilize the below templates for your Instagram Story to let your followers know why you are participating and how they can support you! Fill in the blanks or add your own photo and share with your networks. For mobile devices, tap and save the images below to your phone. For desktop users, download the complete collection here.

Frame option 1
Frame option 2
Fill In option 1
Fill In option 2

Bingo BoardEngage Your Followers

Looking for a new way to fundraise? Try engaging your followers using the Parkway Run & Walk Donation Board! Post the image on your Facebook or Instagram and update as you go by marking an X on the spaces that have been donated. You can even tag who donated in that spot!

This gives you a great way to recognize your followers for their donation, get others donating and allows your donors to repost their donation! Make sure to include your customized fundraising link or tag your Facebook Fundraiser so people can make their donation.

Rally Your Team

Use our Instagram story template to rally your team and get everyone excited to participate! Tag your teammates, and don’t forget to tag us @ChildrensPhila so we can follow along!

What does the Parkway Run mean to you? Using this story template, create your own description of the event and encourage your teammates to do the same. Let your followers know why you want to conquer childhood cancer!

Ayush with his dadFrame Your Photo

Show your support for kids with cancer and encourage others to get active with a Facebook frame. Add the frame to your profile picture by searching for “Parkway Run” or use this link to add the frame to a new photo or video on your Facebook page.



The Parkway Run & Walk logo is available for use by participating teams seeking to bolster their fundraising efforts and build camaraderie among team members. Logos may be used on team T-shirts, social media posts, and print materials. BEFORE USING, please contact

The Parkway Run & Walk logo should always be used as shown. Do not modify the color, logo, font or symbol and text lock-up.